Ohio University

Summer view of campus, as seen from across the Hocking River

Ohio University Majors

Retail and Fashion Merchandising

Program Overview

The Retail and Fashion Merchandising curriculum offers coursework in both creative (Adobe Photoshop/Illustrator, Product Development, and Promotion) and analytical (buying and planning, Excel and statistical reasoning) areas of merchandising, with a focus on fashion products.  Through this program, students learn how to navigate a career path in a fast paced, dynamic industry.  Supervision, leadership and management activities, in the context of fashion and retail careers, are emphasized.

Admissions Information

For Freshman/First Year Admission: Change of Program or External TransferStudents interested in the Retail and Fashion Merchandising program will enter Ohio University with the major code BS6384.  There are no additional requirements beyond what is required for admission to Ohio University.

Opportunities Upon Graduation

Career opportunities include retail management, merchandising, buying, assortment planning, product development, visual presentation, wholesale sales, and entrepreneurship. Our graduates have gone on to exciting careers with companies such as:

  • DSW
  • Maurices
  • Kohl's
  • Target
  • Big Lots
  • L Brands
  • Nordstrom
  • Express
  • NES Group Jewelry Wholesalers
  • ESP Trendlab

Academic Catalog

The academic catalog provides additional information about curriculum and courses for this major.
Academic catalog

Program Details

Degree: Bachelor of Science
Code: BS6384


Patton College of Education

Human and Consumer Sciences

McCracken Hall

Athens, OH 45701

Phone: 740.593.2880

Fax: 740.566.8111


Administrative Contact

Lisa Williams, contact  williaL6@ohio.edu

Request Info

Please request application information regarding admission as a student using the form below.


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